Learn the 25 keys to build brand awareness, understand the secrets of advertising and pricing strategies, and effectively integrate the Four P's of marketing to enhance your company's sales effort.
The New York Times Pocket MBA Series is a 12-volume reference tool for all businesspersons. Each volume, written by professors from top graduate business schools and edited by The New York Times business editors, presents 25 key principles of specific areas of business expertise.
The 12-volume series includes:
- Analyzing Financial Statements
- Business Financing
- Business Planning
- Forecasting Budgets
- Going Global
- Growing & Managing a Business
- Leadership & Vision
- Managing Investment
- Organizing a Company
- Sales & Marketing
- The Board of Directors
- Tracking & Controlling Costs
Michael A. Kamins, Ph.D., is an Associate Professor of Marketing at the Marshal click here to learn more
Tags: audio book ipod, mp3 audio book, business audio book, business development audio book
Filed under business / sales by admin
What is “Guerilla Marketing”? It is an unconventional and extremely effective way of bringing profitable results using a minimum of money and materials. It brings profits quickly while growing your loyal customer base. Not only will you have returning customers, they’ll be your best advertisers through word of mouth.
Think you've tapped out all your customers? Nothing could be further from the truth!
Why does Guerilla Marketing work so effectively?
- It takes very little money, if any, to implement.
- It promotes product recognition and customer loyalty.
- It doesn’t use ‘strong arm’ sales tactics.
If you can reach more potential customers in less time, with fewer dollars, isn’t that the wisest thing to do?! Isn’t that what you should be doing?
We know you&rsqu click here to learn more
Tags: audio books on business, business development audio book, internet marketing audio book, online audio book
Filed under business / marketing by admin
Joel Christopher is known in the Internet marketing field as "The Master List Builder".
A pioneer in list building, he tripled his list in only 90 days and increased the number of his ezine subscribers from zero to more than 120,000 readers in less than three years.
With his Master List Builder System, Joel can teach you how to build an email list of thousands of people in only a few weeks.
click here to learn more
Tags: audio business books, online audio book, audio books on business, mp3 audio book
